What Is a Personal Brand?

Your personal brand is how you present yourself to the world — online and offline. It’s your voice, values, visuals, and vibe. It’s the perception people have when they see your name, content, or business.

Why Personal Branding Matters

• It builds trust — people do business with people they trust.

• It creates opportunities — clients, sponsors, and partnerships come to those who are visible.

• It gives you control of your narrative — no one else gets to define who you are.

• It allows you to monetize your expertise — through services, content, or affiliate marketing.